The crypto app downloads in the United Arab Emirates (UAE) reached a staggering 15 million in 2024. This is a 41% year-over-year growth in crypto trading and management application installations, according to data from AppsFlyer.
December alone saw a record-breaking 2.8 million installs. The research released on 20 February 2025 measured installation and user trends for 49 most popular crypto apps.
UAE saw 41% increase in crypto app downloads in 2024 — AppsFlyer
Crypto app downloads in the UAE reached 15 million in 2024, with a record 2.8 million installs in December, driven by market trends and adoption. pic.twitter.com/RjvlFl2mR6
— Sybbex Official (@SybbexOfficial) February 20, 2025
UAE Reaffirms Faith In Crypto
Recently, Mohammed Al-Hakim, the newly appointed President of Crypto.com UAE predicted that with the rise in crypto adoption in the region, digital assets might surpass traditional currencies in daily use cases.
In an interview with a local media outlet on 19 February 2025, Hakim said, “In the next two years in the UAE, you will be able to do more with cryptocurrency than with the dirham and dollar.”
Shani Rosenfelder, Director of Market Insights at AppsFlyer also said, “The crypto market rebounded through 2024, and with Donald Trump having emphasized his pro-crypto stance on the campaign trail, the market surged further following the US election results. There has been a strong correlation between these market factors and the UAE’s crypto market momentum.”
He also added that for this growth to increase, strategic campaigning will be needed given that 60% of crypto application traffic in 2024 came after aggressive marketing efforts.
“It’s an extremely competitive space, and marketers have a tremendous role to play. First, they need to draw in prospects with compelling campaigns, delivered through the most effective ad networks. And as if this isn’t challenging enough in the crowded crypto space, they can’t rest on their laurels, as keeping their user base engaged can be equally challenging given how rapidly users are ready to nullify hard-earned downloads,” said Rosenfelder.
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Key Takeaways
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The UAE government has been at the forefront of blockchain innovation, launching initiatives such as the Dubai Blockchain Strategy and creating regulatory frameworks that attract crypto businesses.
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December 2024 alone saw a record-breaking 2.8 million installs. The broader cryptocurrency market experienced bullish momentum throughout 2024.
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