Amazon Black Friday 2025: Official dates, best deals, and more

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Black Friday season is in full swing and Amazon is already showing off with its epic deals. If your inbox is giving you hives from the influx of deals from every retailer, we’re breaking down all of the details of Amazon’s sale for you below — from when the sale starts and ends to what deals are worth adding to your cart.

Black Friday is one of, if not the biggest shopping event of the year. What used to be a single day on the Friday after Thanksgiving has turned into a full-blown season that starts far before the holiday itself and extends through December. But we’re not complaining. Having more time to sort out your finances and shop for less is a blessing in a time when everything is outrageously expensive.

Unlike its major competitors Walmart, Best Buy, and Target, Amazon doesn’t have a physical storefront where you can wait in line to score doorbuster deals. And yet, it typically ends up having the best prices of every retailer regardless of it being online only. And honestly, nothing beats shopping from your couch with a turkey hangover on Black Friday.

Here’s everything you need to know about the Amazon Black Friday 2025 sale, including the best deals already live.

When is Amazon’s Black Friday sale?

The mega-retailer’s Black Friday sale kicked off early on Thursday, Nov. 20 and will run through the end of the day Friday, Nov. 28 with plenty of deals on offer throughout. The banners will then switch over from Black Friday to Cyber Monday language on Saturday, Nov. 29 (yes, Amazon does do Cyber Monday as well) and the Cyber Monday sale will run through Monday, Dec. 1.

Best Amazon Black Friday ad highlights

Amazon doesn’t release a traditional Black Friday ad like its competitors. Instead, it announces its plans for Black Friday in the form of a press release — and then proceeds to drop some of the best deals of the season when the time comes.

Officially, these are the categories Amazon highlighted in its press release, but it doesn’t even include some of the top deals we’ve seen thus far (read on to shop those). Regardless, here’s what Amazon’s ad highlights include for its Black Friday sale:

• Up to 55% off select home products from Shark and kitchen appliances from Ninja

• Up to 50% off Amazon devices like the Echo Dot Max, Fire TV Stick lineup, Fire tablets, and Kindles

• Up to 50% off electronics from JBL and Canon

• Up to 45% off Bose audio

• Up to 40% off kitchen items from Vitamix, Staub, Nespresso, and more

• Up to 40% on select floorcare from Bissell and iRobot

• Up to 40% off home entertainment from Hisense, TCL, and LG

• Up to 40% on toys from Melissa & Doug, Little Tykes, Play-Doh, and Nerf

• Up to 35% on select Samsung and Google products

• Up to 80% off Kindle books and up to 65% off physical books

Best Black Friday deals at Amazon

Amazon’s Black Friday event is always packed with deals that range from today’s best tech to kitchen appliances to toys all the kids want under the tree this year. This year is no different — we’re already seeing record-low prices, beating or at least matching previous lows that we usually see during Prime Day events. We’ve rounded up some of the best deals we’ve seen at Amazon for Black Friday 2025 below, but be sure to follow along with our shopping team’s full coverage for a wider range of products.

Price check before you buy

On first glance, a deal might look great, but it’s worth a few extra seconds of research. To confirm you’re actually getting a good deal, head to Camelcamelcamel to check on a product’s price history. Just copy the Amazon URL into the price tracker and you’ll get full stats. On occasion, Amazon can make a deal look better than it actually is by inflating the list price. On the flip side, we’ve also seen Amazon post the list price as something lower than the recommended MSRP which can spell an awesome deal for Amazon shoppers.