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Nassar Al Achkar, the Chief Strategy Officer (CSO) of global crypto exchange CoinW, said that going through the whole process and staying close to their community, supporting everybody whether the crypto market was down or up, is key to why they stayed in the industry for eight years.
The executive shared this during an exclusive interview with BitPinas Editor-in-Chief Michael Mislos at Coinfest Asia 2025.
- Read other Taipei Blockchain Week 2025 interviews by BitPinas in this page.
- During the three-day event, BitPinas had a live coverage, which can be seen in this thread.
Key Ingredient: Treat Each Country as Priority
“We deal with every country as a priority. We do not rank one country above another. We allocate teams equally to be present, to support our user base, and to stay close to them. We listen to their requirements, upgrade our products, and give it back to them. We are very engaged with our community—closer than many competitors. That’s one of our biggest differentiators.”
Nassar Al Achkar, Chief Strategy Officer, CoinW
In his keynote presentation during the event, the CSO shared that the CoinW ecosystem has reached 10 million users because of this secret.
And treating each country as a priority means covering all categories of people, “from all ages and levels of experience,” as per Al Achkar. This was made possible by creating different products in just one ecosystem.
“As we explored different markets, we discovered that different categories of users have different demands. Not everybody is educated enough to trade the same way. You have professional traders, people who only follow big traders, and others who want to just touch base with crypto but don’t know much.”
Nassar Al Achkar, Chief Strategy Officer, CoinW
Aside from CoinW (https://www.coinw.com/), the CSO also named other platforms, which include:
- DeriW (https://www.deriw.com/), which is a decentralized exchange with the same features as CoinW but with more flexibility and transparency.
- GMW, which a smart product that detects the top meme coins at the beginning using AI. It is a newly launched product, and instructions to access it can be found here.
Keeping Pace With Regulation
According to Al Achkar, the CoinW team is always following the regulations in every country that they are expanding into.
“Before dealing with any country, our legal team checks all the regulations before getting involved. We make sure we comply with regulations in each country before entering the market or doing any branding or marketing. This has been our strategy from the beginning.”
Nassar Al Achkar, Chief Strategy Officer, CoinW
The CSO then noted that growing slowly in big steps helps them protect their brand all the time, saying that it is better than growing fast but then collapsing.
“From the beginning, our exposure to the international market was very important. Today, we are present in more than 200 countries. Our teams cover every continent—we have a presence in the Middle East, Asia, Europe, North America, and so on. We are expanding more and more.”
Nassar Al Achkar, Chief Strategy Officer, CoinW
This article is published on BitPinas: Interview: International CEX CoinW on Eight Years in Crypto Space
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